Why Sociro is the best Hootsuite alternative in 2026
Hootsuite was one of the original social media management platforms, and for enterprise teams with large budgets, it still offers robust functionality. But over the years, Hootsuite has become increasingly expensive - removing its free plan entirely in 2023 and raising prices to $99/month for its cheapest tier. For small businesses, creators, and growing teams, this pricing is simply not justifiable when more modern alternatives exist.
Sociro offers comparable (and in many cases superior) functionality at a fraction of the cost. Sociro supports 12 platforms with direct posting to TikTok, Instagram Reels and Stories, and Facebook Reels and Stories - formats that Hootsuite does not fully support. AI content generation is included on every Sociro plan; Hootsuite charges extra for its OwlyWriter AI add-on.
Pricing: free vs $99/month
Hootsuite eliminated its free plan and now starts at $99/month for a single user with 10 social accounts. Sociro offers a free plan with 3 accounts and 30 scheduled posts, and our paid plans start at $9/month - giving you comparable features at a fraction of the cost. For teams, Sociro's Business plan offers unlimited scheduling and team collaboration at prices significantly below Hootsuite's team tiers.
Modern format support
Hootsuite was built in the era of text-and-image posts. It has been slow to adopt modern formats like Facebook Reels, Facebook Stories, and direct TikTok posting. Sociro was built for today's social landscape - every format is a first-class citizen, from TikTok videos to Instagram Reels to Bluesky and Mastodon posts.
AI included, not an add-on
Hootsuite offers its OwlyWriter AI as a paid add-on. Sociro includes AI content generation on every plan - including free. Generate platform-optimised captions, hashtags, and full posts in seconds. Try our free Caption Generator to experience the quality. Also import designs directly from Canva. See our features or pricing.